McINNIS REALTY INC | Jacksonville Real Estate, St. Johns Real Estate, Orange Park Real Estate


There is a science to selling your home at the best price and within the shortest period of time, but it's not always an exact science!

Although you can't control market conditions, seasonal fluctuations, or the condition of your neighbors' property, you are still in the driver's seat when it comes to pricing, curb appeal, and the interior condition of your home.

Assuming there's no legal snags or major "red flags" about the condition or appearance or your home, the selling price you set may make the difference between a fast sale and house that lingers on the market for months on end. Many house hunters and (all) real estate agents are quite savvy about property values and real estate prices. If the selling price of your home is based on emotional factors or the amount of money you need to get back in order to purchase your next house, then there's a good chance you'll be pricing yourself out of the market. That's where your real estate agent comes in. They will help you set a realistic asking price that will favorably position it to similar properties in your neighborhood and community.

While everyone wants to get the maximum return on their real estate investment, there's usually a limited amount of "wiggle room" between the appraised value of your home and the amount of money a potential buyer would be willing to pay for it. Since it may be difficult for you, as a homeowner, to be objective when determining a realistic price for your home, it's often beneficial to have a comparative market analysis done by a real estate agent or professional appraiser.

Another reason for consulting with professionals involves the need to be objective about home improvements. Some home sellers have a difficult time accepting the fact that their asking price can't always reflect the full cost of recent home improvements. Home additions, updates, and recent remodeling work can have a positive impact on your home's asking price, but it's usually not a dollar-for-dollar return on investment.

If you're preparing to put your house on the market in the near future, it pays to do a little online research, have your property professionally appraised, and/or work with a real estate agent who will do a comparative analysis of your home's value. Other things you can do to increase the likelihood of getting your home sold quickly include a thorough top-to-bottom cleaning, applying a fresh coat of paint where needed, and "staging" your home to appeal to the widest variety of potential buyers. While that might include making some major changes to your home's décor, its landscaping, or even furniture arrangement, the rewards of a speedy sale often justify the effort and short-term inconvenience of getting your home ready for the close scrutiny of house hunters, home inspectors, and buyers' agents!


If you plan to sell your home, you should consider how you can stir up interest in your residence. Because if you know how to promote your house to buyers, there may be no shortage of home showing requests as soon as your residence becomes available.

Ultimately, it is important to give buyers lots of reasons to view your home. If you promote your residence to the right groups of buyers, you could reap the benefits of a quick, profitable house selling experience.

To better understand how to achieve the best-possible home selling results, let's take a look at three tips to help you showcase your residence to buyers.

1. Focus on Curb Appeal

Your home only gets one chance to make a positive first impression on buyers. Fortunately, if you allocate time and resources to improve your house's curb appeal, you may be able to differentiate your home from other available residences in your city or town. And as a result, you may receive lots of requests to view your home.

To enhance your house's curb appeal, you can mow the lawn, trim the hedges and perform other lawn care tasks. Don't forget to repair or replace any damaged home siding as well.

Remember, the better your home looks to buyers, the more likely it becomes that buyers will want to check out your house in-person. If you prioritize your home's curb appeal, you could make your house an attractive option to dozens of buyers.

2. Craft an Engaging Home Listing

A home listing often represents a great starting point for buyers to learn about your home. Thus, if you craft an engaging home listing, you may be able to transform your house into a must-see residence for buyers.

As you create a home listing, consider your house's features. Include relevant information about any distinct house features in your listing, and you may be able to help your home stand out from other available residences in your city or town.

Provide accurate information in your home listing, too. If you make it simple for buyers to use a listing to learn about your house, you can help these individuals determine if your residence matches their expectations.

3. Work with a Real Estate Agent

For those who want expert assistance as they promote a home to buyers, it generally is a good idea to hire a real estate agent. In fact, if you have a real estate agent at your side, you can seamlessly navigate the house selling journey.

A real estate agent understands how to generate interest in a house. He or she will help you promote your residence to the right groups of buyers. Plus, a real estate agent will set up home showings and open house events, ensuring you likely won't have to wait long before you receive an offer to purchase your residence.

Take advantage of the aforementioned tips, and you can make it easy for buyers to fall in love with your home.


Packing your entire house is a daunting task to say the least. We are always left wondering how did we end up with so much stuff?

A quick Google search will bring up “ultimate lists” of all of the “packing hacks” you could ever humanly think of. Making the process feel even more daunting.

Here’s your guide to packing tips you’ll actually be glad to know - and none of what you won’t.

Start by decluttering as much as possible.

Get rid of what you no longer need or use. The more you get rid of now the less you have to pack up, carry or even pay to have moved to the new house. Depending on your timeline try to give yourself at least one week where you go through each room one day at a time. However, if you have even more time available you can tackle this project by sections of each room. That smaller you can break down any task the easier and more manageable it becomes.

Schedule your move date.

Schedule your move day with movers at least a month ahead of time to guarantee your perfect time slot. Planning ahead in this way also leaves plenty of room to negotiate with your moving company to find the cheapest time of the month to move. If you have a flexible schedule or able to put in for the time off ahead of time you’ll open up even more possibility for snagging a great deal.

In fact, schedule everything.

Make a schedule and to do list for the moving process. Add it to your calendar, whether that be physical, digital or both! Know your disconnect times will be and when you need to bring back items like cable boxes. Call in for help at least a few weeks out so friends and family are able to make room in their own schedules to help you out.

Pack savvily.

Pack a little bit each day starting with the least essential items you can easily live without. Save money on boxes by asking your local stores, like the grocery or liquor store, for free boxes. Keep thick blankets out to wrap fragile items like your television in if your moving company doesn’t offer them or you’re moving on your own. Buy different colored packing tape to color code boxes by room. Assign one room to each color and label each box well by including its contents to make unpacking a snap.

Be prepared on moving day.

Find the fastest and shortest route from your old house to the new one. While researching be on the lookout for potential tie-ups like construction or a large town event. Have extra packing tape, light bulbs, and extension cords on hand for moving day. Before unplugging all of your electronics take pictures of your cord setup to take the guesswork out of setup at the new house. Defrost and clean out your fridge at least the day before move day. You’ll avoid messy leaks and can look forward to a like-new fridge on move-in day. Keep a cleaning kit on hand and at the ready, you never know what accidents might pop up during the moving process.


Are you thinking about buying your first home but completely overwhelmed with where to even begin?

Buying your first home is a big, and exciting, decision. It’s also one that comes with a big learning curve you need to get down quickly.

There are many steps to the process and even though your agent is always here to help you and give advice it’s critical you do your own research. You want to be able to take action quickly when you find your dream home. To do this you will need to be able to keep up with the process by having everything done neatly, orderly and on time.

So where to start?

Start here:

Start by sitting down with your budget. What do your current finances look like? What sort of wiggle room for spending do you have? What can you afford for a monthly mortgage payment?

And perhaps more importantly, do you have enough saved to cover a down payment and closing costs? Depending on which programs you qualify for you don’t necessarily have to put the traditional 20% down. With that said, you should know how much you would need to put down and if you have money in the bank to cover those costs.

Smooth out any credit snags. Your credit score doesn’t need to be out of this world, but it should reflect that you are actively improving and financially responsible.

Find a mortgage professional you trust to help you make the right moves throughout the process. Again, you want to be able to take action quickly once you find a home you love. And you don’t want to miss out because your mortgage professional hasn’t prioritized you.

You will also want to have a preapproval prepared, with the help of your mortgage professional, when you are ready to start looking at houses. Having a pre-approval in hand shows your agent that you are serious about this process.

Calculate the costs. Yes, more math! You will want to take into consideration real estate taxes, HOA fees, home repairs and maintenance as you refine your budget to see which homes make the most sense for your lifestyle.

When looking at homes focus on the “bones” of the house. Look past paint, hideous wallpaper and yes even the granite countertops. Are there enough bedrooms? Bathrooms? A laundry room? Is there enough garage space and driveway? Do you like the floor plan? The neighborhood?

Know what’s important to you. In an ideal world, you will find a home that ticks off every item on your wishlist. And not to say that it’s entirely impossible, but know which items on your list are negotiable. Which are you willing to budge on and which are make or break?


A buyer's market typically is a dream come true for those who want to find a high-quality and affordable house. In fact, there are many things you can do to capitalize on a buyer's market to ensure you can purchase a house that you'll be able to enjoy for years to come.

Now, let's take a look at three tips to help you get the most out of a buyer's market.

1. Narrow Your Home Search

Consider where you want to live and what you want to find in your dream home – you'll be glad you did. If you hone your house search, you can avoid wasting time and resources on homes that fail to meet your expectations.

As you evaluate potential home destinations, think about your day-to-day activities. For example, if you work in the city, you may want to search for houses that are in or near the city itself. On the other hand, if you have kids, you may want to explore residences near parks and other family-friendly attractions.

In addition, it often helps to make a list of home must-haves. Once you know what features you want in your dream home, you can conduct an in-depth search to discover a house that will suit you perfectly.

2. Get a Mortgage

A mortgage is crucial, particularly for individuals who want to take advantage of a buyer's market. Because if you enter the real estate market with a mortgage in hand, you can map out your home search based on your budget.

Getting pre-approved for a mortgage generally won't take long. Banks and credit unions are happy to teach you everything you need to know about home financing and help you select the right mortgage. Furthermore, these financial institutions employ mortgage specialists who can respond to your home financing concerns and queries.

3. Collaborate with a Real Estate Agent

If you want to streamline your search for a home in a buyer's market, you should work with an expert real estate agent. That way, you can receive homebuying tips and recommendations you may struggle to receive elsewhere.

A real estate agent understands what it takes to complete a successful house search in a buyer's market. As such, he or she will work with you to make your homeownership dream come true.

For instance, if you want to purchase a top-notch house as quickly as possible, a real estate agent can help you do just that. Or, if you want to buy a house at a low price, a real estate agent can help you discover a terrific residence that matches your pricing expectations.

As you get set to enter a buyer's market, it helps to prepare as much as you can. Thanks to the aforementioned tips, you can simplify your home pursuit in a buyer's market. As a result, you can find a wonderful residence that is sure to serve you well both now and in the future.